Manuela Goncalves Beauty Centre
Manuela Goncalves Beauty Centre (previously named 'Laser & Beauty 4 U) proposed for a new identity for her business. Her purpose for rebranding was to invite new customers to the shop. The target audience were both female and male customers that were seeking for beauty services.
The solution for this was to create a new logo. I took the project further to enhance my skills, and made a banner and a business card (for advertising purposes).
Furthermore, the client requested for a new price list - one that would be organised and readable.
Finally, the result was a logo with the client's signature to present intimacy. Pink to symbolise beauty and a circular border was added around the typography to represent zen. Logo was made in Adobe Illustrator. Other results are found below.
Manuela Goncalves Logo.
Price List
The main goal was to only make the price list organised and readable. However, I used the price list as a tool to welcome and invite the audience to get to know the owner and the business.
First, I chose spa related images to show the services that the client specialises in and to give a relaxed look to the book. The pages 2-3 welcomes and describes the client's aim and what products she uses during her services. Moreover, the next pages show a simple grid of the prices. There are different categories to make it easy for the viewer to find it and different prices are displayed for both men and women. Lastly, I made a PDF version of the price list so that a physical copy can be printed and so that the client can digitally send her price list to her customers.
MG Price List - click on the images for more information about them. 18 x 15.3 cm book done in Adobe InDesign.
Business Card
This is an addition to the project. Using the knowledge that has been learnt from online courses, a business card was created in Adobe InDesign. The client desired bamboo leaves in her brand and I decided to add it in the business card. Moreover, I wanted the card to stand out. Therefore, I changed the layout of the logo at the back of the card to not only make it modern and different, but to show freedom and adaptability to change in a good manner.
MG Business Card.
Banner
The aim of making a banner is to advertise the business. As this business is new (or different to the previous brand), I chose images that would represent the foundation of the business. The images are enlarged so that the audience from afar would see it and perhaps capture them to come closer to the banner. Furthermore, I added brief text to give the viewers more of an idea of the services of the shop. The text is a sans serif (Montag) font to connote a friendly service.
MG Banner made in Adobe Photoshop.